Title: Fashion Unraveled - Second Edition: How to Start and Manage Your Own Fashion (or Craft) Design Business by Jennifer Lynne Matthews
Paperback: 408 pages
Publisher: Los Angeles Fashion Resource (December 10, 2010)
Source: review copy from author
Objective rating: 4 out of 5
Jeniffer Lynne Matthews is a designer for Porcelynne Lingerie and a successful business woman. In a second edition of her book, she has rewritten her steps on planning and creating a fashion/craft design business.
Comments: A very useful how-to publication for entrepreneurs of fashion/crafts who are thinking of starting a business. It takes you from a general plan to details of marketing, customer base, production, sales, laws and regulations, with case studies, a sample business plan, and more. If I ever decide to take my jewelry making hobby to the next level, I'll surely use this book.
Product Description: Fashion Unraveled offers an inside look into the operations of a small fashion design business. This book offers tips, tools of the trade and valuable insight into the industry. This book will guide one through the business implementation process. Fashion Unraveled also features several designer interviews, including a Q&A with British designer Timothy James Andrews and couturier Colleen Quen.
About the Author: As an educator at the Fashion Institute of Design and Merchandising, Jennifer Lynne Matthews, saw a need to educate her students on how to start their own businesses. Matthews wrote the first edition of Fashion Unraveled in 2008 and completed the second edition in 2010. Understanding the concerns of her students entering the job market, Matthews developed her book to help create an entrepreneurial alternative. Matthews, also a lingerie designer and entrepreneur, attended Florida State University and Fashion Institute of Technology in New York City. Matthews opened her business, Porcelynne Lingerie in 2002. The book is based on Matthews’ experience from opening to sustaining a successful business. She brings the knowledge of running a small business and her expertise in the industry into her book and her classroom. Matthews has won numerous awards for her designs and has received worldwide accolades for her work. (Amazon)
For more information on Jennifer Matthews and her work, see http://www.fashionunraveled.com/ and http://www.porcelynne.com/
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