NEW YORK (Reuters Life!) – During tough economic times when U.S. consumers are trying to cut back, the indulgence they can't seem to live without is books.
Three-quarters of adults questioned in an online poll said they would sacrifice holidays, dining out, going to the movies and even shopping sprees but they could not resist buying books.
Dining out came in a far second with only 11 percent of Americans naming it their top indulgence, followed by shopping at 7 percent, vacations at four and movies, which was chosen by only 3 percent of Americans.
"The recession highlighted the downside of greed, indulgence and giving in to temptation, but we noticed a shift back to life's simplest pleasures," said Michelle Renaud, a senior manager at Harlequin Enterprises Limited, which conducted the poll.
Okay, so the poll was done by a book publisher, Harlequin Enterprises Limited, but it still has to be done scientifically and presumably accurately for it to make the news.I like the findings!